5 Reasons Vice And BuzzFeed Are The New Face Of Journalism

5 Reasons Vice And BuzzFeed Are The New Face Of Journalism

There's still a misapprehension that young people aren't interested in news. That's not true; they're just not interested in the way it's been told over the past decade. Bar a few exceptions, newspapers were broadly slow to adapt to digital - relying too much on sustaining loyalty from their existing readerships, rather than targeting the tech-savvy generation that succeeds it.

"There's a lot of nonsense talked about young people not being interested in news," says Vice's UK MD Matt O'Mara, talking at the CMA summit in London. "They are."

http://digitalmedia.strategyeye.com/article/GztcKyCkPM/2013/12/05/insight_vice_buzzfeed_and_the_phoenix_of_new_media/