10 social media lessons from Swedish Radio

10 social media lessons from Swedish Radio

Public service broadcaster Swedish Radio (Sverige Radio) has a range of local and national stations serving particular age and language groups, which reach 5 million people every day, or 7 million every week, according to senior staff at the organisation. In a country of 9.5 million, more than half of the population listen to radio daily.

Three years ago Swedish Radio made a significant shift, focusing on social media to build the brand and encourage listening.

During a recent visit to Sweden, Journalism.co.uk discussed social strategy with three key people at Swedish Radio, which has a staff of nearly 2,000 and 40 radio stations.

http://www.journalism.co.uk/news/10-social-media-lessons-from-swedish-radio/s2/a555306/