Friday, 2 May 2014

5 lessons in start-up journalism from De Correspondent

5 lessons in start-up journalism from De Correspondent

Last April, Rob Wijnberg and Ernst-Jan Pfauth raised $1.7 million in crowdfunding for De Correspondent, a new, online-only publication

The idea was to go from 'the news' to 'the new'," said Wijnberg, De Correspondent's editor-in-chief, who was previously editor-in-chief of

He and Pfauth, publisher of De Correspondent and former online editor of, said they had tried to change the direction of their previous publication and failed. Instead, they took the ideas they had tried to implement for their own project.

"I thought the conversations I was having with the people writing articles were more interesting than the articles they were writing," said Wijnberg, and resolved to create a new publication based around each journalist – or correspondent – the stories they can tell and the conversations they can create.

A year after securing a reported world-record in crowdfunding for journalism, Pfauth and Wijnberg shared the lessons learned from their experiences so far at the International Journalism Festival in Perugia.

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