Grow Your Own Stories.
It doesn't take the sharpest of trend spotters to work out that the ancient art of storytelling has been receiving some fresh appreciation. We've always valued a good yarn, but now more than ever it seems they're regarded as a precious commodity. Business leaders are leading by anecdote and allegory, and their employees are busily crafting their own career narratives. Meanwhile, social media has generated a myriad of story-sharing opportunities and an insatiable appetite for content. Big brands and TED-inspired keynote speakers know that the best stories have a special way of holding our attention, affecting us personally and making us more receptive to ideas. They're seizing their chance to turn these intimate moments of connection into moments of global recognition, magnifying the impact of a good story and extending its emotional reach.
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