Why journalists must use social media to promote their work
A young acquaintance was applying for an online reporting job at an internationally renowned news organization.
But the interviewer did not focus on the job candidate's articles. He wanted to know more about the metrics of audience engagement with the candidate's stories -- time spent, social sharing, search traffic.
http://ijnet.org/blog/why-journalists-must-use-social-media-promote-their-work
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